parasuco

Parasuco's Audacious Spirit

When Salvatore Parasuco founded his business he had a vision of an enterprise that would serve its customers and community. Today Parasuco continues to be inspired and guided by a core set of corporate values reflecting a deep, company-wide, dedication and commitment to continuous innovation and improvement.

Today, Salvatore Parasuco remains the driving force behind his eponymous label. He scours the globe in search of refined finishes and innovative washing techniques, fuelled by an ever-present passion and devotion to the art of denim. His collections and flawless designs continue to be at the forefront of the world of denim.